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Scream stationery
Scream Dance Academy
The mandate was to design a visual identity for a Montreal based company. I was assigned Scream Dance Academy, a dance school specialized in many styles such as lyrical jazz, hip hop fusion, contemporary, broadway, diva style and many more.
2020
Branding
Scream logoScream backstage pass
Scream t-shirt
Scream mugScream Towel
The Approach
Typographically the action of screaming is portrayed by an exclamation mark, therefore I wanted the mark to be the logo and main visual of the brand. The lines in the logo and applications give a sense of rhythm and liberty to the visual identity. I was also really inspired by the brands motto “No Judgement!” therefore I wanted the overall feel of the brand to be welcoming to all and encourage anyone to come dance.
Scream tote
Scream adScream ticket
Scream website
The solution
The end result is a flexible branding system that is clean yet welcoming. The general tone of voice is encouraging which attracts new dancers. The white space allows room for the elements to breath which gives an airy that is very important because dancers need space to move.
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