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Dolce Chocolates
The mandate was to develop a packaging design for any product we desired. We had to invent a company and create a product line that would have to be cohesive and creative. The products I chose to package was a chocolate bar series. I named the company “Dolce” which means sweet in Italian.
2019
Packaging
Mint ChocolateHoney chocolate
Chocolate series
The APPROACh
The target audience for this mandate is people who are willing to pay a little more for quality chocolate. Therefore the packaging has to portray sophistication and luxury. The use of monochromatic colours for each bar was early on established in order to easily make the bars all look cohesive as well as effectively distinguish each flavour.
GIF Dolce logoCoconut chocolate
The solution
The end result is a chocolate series that looks rich and decadent. The type is placed in a way to mimic the pattern of crumbled chocolate. The colours reflect the flavour of the chocolate bar and the main box ties in the whole series together by mirroring the use of the type with the ragged die cut.
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