Case Study Animatch

Animatch

2019

The mandate was to redesign an existing website for a cultural or charitable organization that serves the public good. The website redesign includes improving the logo or visual identity of the selected organization, as well as developing an improved website. I chose to redesign Animatch, a dog rehabilitation and adoption center in Quebec.

Web Design

The Approach

The concept behind the new website is that it is a platform such as a dating site that would allow future dog owners to find their perfect match. Therefore when looking at their dogs they are being shown as profile cards with all of their information. In the mobile version it would be as in a dating app with the swiping motion. I also wanted to brighten up the company by giving the a bright colour palette and as well as a new tone of voice which would make the viewer connect with them more.

The solution

The end result is a website which is informational yet fun. The inclusion of a lot of white space allows the key elements to shine as well as give some breathing room. The way that it is represented speaks to the emotional side of the viewer by seeing the dogs as individual entities with their own characteristics and personalities.